Vox Pop Interviews

Posters and Digipak (findings and choices)

We have been doing research into fonts and colour schemes and trying to find some that would fit the codes and conventions of the indie pop genre. We found it very hard trying to decide between multiple fonts and colour schemes, so we decided to create a number of surveys to consult our target audience. The number of people whom responded to our surveys have varied depending on their availability, but we have had a good amount who aided our decision making.
In our digipak survey, the questions asked were "What would you like to find in an indie pop digipak? (tick all that apply)", "What colour scheme do you prefer to see?" and "Which font do you prefer out of the following?"

Posters and Digipak

On our first question, we found that 85% of our target audience wanted to see photos of the artists, 100% wanted to see lyrics, 57% acknowledgements, 42% artist information and 14% ratings/reviews. We took these answers into account and decided to include a little of everything, as we found that each option had been picked at least once.

On our second question, we found that 42% of our target audience wanted to see this colour scheme:

28% of our target audience wanted to see this colour scheme:

14% of our target audience wanted to see this colour scheme:

14% of our target audience wanted to see this colour scheme:

And, finally, 0% wanted to see this colour scheme:

 On our third question, we found that 14% of our target audience preferred this font:

42% preferred this font:

0% preferred this font:

28% preferred this font:

And lastly 14% preferred this font:

Following these findings, we decided to create a variety of different posters. We also made some changes where we saw fit - for example, in our colour scheme, we decided not to use the one that had most votes as it did not fit the indie pop genre conventions. Therefore we decided to go for a black and white colour scheme as something too colourful or bright (such as the blue) would have drawn the attention of the audience to the colour rather than the actual band name or what is happening in the photo itself. We felt it was distracting and therefore decided to go for something more common of this genre. The black and white is very simple and it shows that the band and the music itself is very authentic.

In terms of fonts, we were very torn as, as a group, we liked the font Adobe Arabic (pictured below) however we hadn't included it in our survey. We also wanted to draw a border on our poster, because we had liked it after seeing the band we are studying use it. We also thought it was perfectly linked with our video and the narrative in it, as the border can suggest that the couple portrayed in the poster are caged. The fact that they are to the side of the poster and not in the centre shows that they are on the edge of exiting the cage and escaping, however they are headed for the tree, which is in the middle of the poster, showing that they can never truly break free.

(Adobe Arabic)

The reason choosing was so difficult is because we also liked the fonts that were most popular among our target audience, so we made three different posters with those different fonts and created another survey so that our target audience could pick between the posters.

In this survey, we observed that 60% of our TA preferred this poster:

20% of our TA preferred this poster:

And lastly 20% of our TA preferred this poster:

Due to these statistics we chose to go with the one that was most popular - Adobe Arabic, which was our favourite font as well. Now that the font was chosen we found it easier to create another three posters with different borders. Despite wanting to put a border onto our poster, we decided it would be best to consult our TA as well, giving them the option of having no border as well. We chose to do this after the font survey because once we picked the font we wouldn't have to worry about creating posters with 3 different types of borders for each font.

40% of our target audience preferred no border:

40% of our target audience preferred a grey border:

13% preferred the white border:

And 4% preferred the black border:

Due to the fact that the top 2 posters were tied (no border and grey border), we put out another survey to let our TA decide which one was better out of these.

53% of our TA preferred no border:

And 46% of our TA preferred the grey border:

Due to this, we settled on the poster with no border.

Taking into account the information that our target audience gave us in terms of fonts, colour schemes and borders, we created our digipak to match our poster. We also took into account what our TA told us from the first question, and included everything in our digipak.

(tracklist, ratings/reviews, acknowledgements, artist info)

(lyrics and photo of the artist)

Group Discussion